Brogan Brand Guidelines & Assets

At Brogan, we all are passionate about safety. We want to be sure we have done everything possible to keep your business running with the highest level of safety, and help you predict hazards, and mitigate risks. For that, we constantly look to the top vendors in the safety industry for the latest innovations and the best quality you can rely on. To achieve our commitment, we also need our customers’ help. We need all decision-makers to put safety on their agenda. Together, we will make their business even more resilient. This is who we are at Brogan.
Brogan Brand Guidelines & Assets

Official Color Logo

In order to define distinctive corporate brand identity, we hae developed an elegant logo to convey a strong and recognizable image. Our logo is the focal point of our corporate identity.

It is the ambassador of all communications.

The circle demonstrates unity and inclusion. It is in continuation with the previous logo.

Moreover, the upper left corner of the letter B follows the curve of the circle, revealing the flexibility and agility of the company

Official Black and White Logo

The black version should only be used when the printing technique doesn’t allow the logo to be colored.

The inverted version is used on dark backgrounds. Favor the black background when possible.

Official Logo Safe Area and Minimem Size

To make the logo stand out and increase its impact, leave enough free space. No text, design, image, or other elements can appear in this space.

The minimum free space should be defined according to the height of the B of Brogan.

The minimum size cannot be smaller than one inch in width.

Do & Don’t

Best practices

Bad practices

Do not use the color version on complex and dark images.

Do not use the white version of the logo on complex and pale photos.

Do not not use the color version on a dark background. Make sure you have maximum contrast with the background.

Do not use the white version on a pale background. Make sure you have maximum contrast with the background.

Incorrect uses for logo utilization

Official Colors

Use the print spot and CMYK specifications when printing on smooth coated paper (e.g., magazines) and for uncoated porous stock where inks tend to spread (e.g., newspapers).

These colors ink and CMYK are best matches and where established by testing on coated and uncoated substrates. RGB values are the closest on-screen representations of the coated palette per dot and should be used for digital applications. The hexadecimal values represent the same RGB colors in the language used by web designers. Do not use the software’s default colors. Always reference these color values to ensure accurate print and digital reproduction and maintain consistency across all channels and media.

Brogan Orange
Print
Pantone Orange 021
CMYK
0-83-100-0

Digital
RGB 255-81-0
Hex: #FF5100
80%
60%
40%
20%
Brogan Grey
Print
Pantone Cool Gray 8
CMYK
51-43-40-6

Digital
RGB 130-131-135
Hex: #828386
80%
60%
40%
20%

Accent Colors

In addition to the two colors of the logotype, it will be possible to use five accent colors. Objective: enrich the visual language of the brand and evoke a feeling of freedom, in order to inspire the creatives who work on the brand.

CMYK 0-98-87-10
RGB 211-22-34
Hex: #C63636
80%
60%
40%
20%
CMYK 5-0-86-0
RGB 232-226-51
Hex: #F7EE63
80%
60%
40%
20%
CMYK 7-49-91-0
RGB 232-147-39
Hex: #DC9649
80%
60%
40%
20%
CMYK 75-27-0-0
RGB 5-155-232
Hex: #4A95CF
80%
60%
40%
20%
CMYK 0-0-0-100
RGB 0-0-0
Hex: #221F20
80%
60%
40%
20%

Official Font

The Trade Gothic LT font is the official brand font for titles and subtitles. This font can be obtained free of charge on internet.

Trade Gothic LT Bold Extended

Trade Gothic LT Regular Extended

Download the fonts

Cross-plaform Font

The Poppins font is the official brand font for captions and text.

Poppins Thin

Poppins Light

Poppins Regular

Poppins Medium

Poppins Bold

Poppins Black

Download the fonts

Our brand in-use

Download our brand guidelines & assets

Our guidelines outline the rules for using the Brogan brand assets. Protect our brand by following these guidelines and only using approved brand assets from this site.

Brogan Brand Guidelines & Assets